Saturday, March 10, 2012

The trading Museum, Tokyo

Whilst the creative minds at Comme des Garcons have never shied away from pushing the innovation envelope, the latest venture from Ms Kawakubo and her team looks set to raise the bar an extra few inches.
Kicking off the much-imitated pop-up trend with the Comme des Garcons guerrilla stores of 2005, the Tokyo-based house has since developed a whole host of innovative ways to engage.
As such, this winter, Comme des Garcons have stepped their groundbreaking retail agenda up another gear, with the ‘Trading Museum’ concept store in Omotesando, Toyko.
Front of concept shop.

Vintage Comme des Garcons pieces in vintage glass case from the V&A support the merchandise as art.

Maureen Doherty of Egg London cases.

Maureen Doherty cases.

And again Maureen Doherty.

Taking the well-trod museum format and artfully combining it with a more established Comme des Garcons retail platform - the Trading Museum is set to offer Comme des Garcons customers a unique opportunity to browse curiosity-lined cabinets amid rails of some of the fashion world’s most covetable items. All images and text from Wallpaper Magazine.

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