Wednesday, April 4, 2012

Seasonal campaigns and themes

Bloomingdale's tag line for the Spring season.

And for Neiman Marcus, pink and green with thin font.

For Nordstroms, the "IT" list, a street style campaign shot by Tommy Ton.

For Kate Spade, Brad Goreski weighs in.

Monday, April 2, 2012

Practicum- DVF Home launch at Bloomingdale's Home.

Columbia College Fashion Studies students install the windows for the exclusive launch of the Diane Von Furstenberg Home collection.

Farrow and Ball contributed the beautiful paint that made the windows come alive.


These patterns were pulled directly from the prints in the collection- they were projected via overhead projectors and penciled in.

In progress, in all we were there three weeks.


Projecting and penciling.



Putting together the fixtures.

All we need now is the merchandise and signage.










It was a great collaboration,  the pictures were sent to corporate,  and Diane loved them! Thanks Bloomingdale's and Tyler Mains for this amazing experience!