Wednesday, April 4, 2012

Seasonal campaigns and themes

Bloomingdale's tag line for the Spring season.

And for Neiman Marcus, pink and green with thin font.

For Nordstroms, the "IT" list, a street style campaign shot by Tommy Ton.

For Kate Spade, Brad Goreski weighs in.

Monday, April 2, 2012

Practicum- DVF Home launch at Bloomingdale's Home.

Columbia College Fashion Studies students install the windows for the exclusive launch of the Diane Von Furstenberg Home collection.

Farrow and Ball contributed the beautiful paint that made the windows come alive.


These patterns were pulled directly from the prints in the collection- they were projected via overhead projectors and penciled in.

In progress, in all we were there three weeks.


Projecting and penciling.



Putting together the fixtures.

All we need now is the merchandise and signage.










It was a great collaboration,  the pictures were sent to corporate,  and Diane loved them! Thanks Bloomingdale's and Tyler Mains for this amazing experience!

Wednesday, March 21, 2012

COLOR, Louis Vuitton, Oslo 2010

Cover art for the 100 Legendary Trunks book.
The cute trunks and luggage make up for the minimal merchandise display. Even the glass window is framed as if it were a hard-sided beauty case. The illustrations – down to the buckles and the lozine that reinforce and protect the edges of real hard-sided luggage, give off that Parisian chic and charm. This new window display only reinvigorates that at the root of all its modern-day fashion, Louis Vuitton is first and foremost a luggage maker that has mastered the art of travel and has satisfied clients since 1854.
 The Louis Vuitton boutique in Oslo  new window display featuring hand-illustrated make-believe trunks and hard-sided luggage. Some make up an Eiffel Tower next to the illustrated Parisian icon on a taxicab yellow wall. This setup reminds us of the iconic Louis Vuitton photograph shot by Jacques Henri Lartigue in 1979, sans the umbrella on top.




Images and text via Fresh Mess.

Monday, March 19, 2012

Visionary -Bill Cunningham, New York

Love it, Printemps Paris

Using repetition, signage and iconic American culture and cliche to great effect.








During Paris Fashion week, the upscale department store in Paris: Printemps is celebrating American fashion and culture with these clever window displays. Yes, Printemps loves New York!! And we love their beautiful window merchandising. Images and text via .mcma.

Wednesday, March 14, 2012

Practicum, Alliance Francaise YSL installation

Heading for the red line to Chicago Ave. to install a sampling of vintage YSL in support of a lecture by Art and fashion historian Laurent Cotta.  Laurent has been curator for contemporary creation at Galliera, the museum of fashion in the city of Paris, since 2002. He comes to the Alliance Française to explain the two poles defining Yves Saint Laurent’s œuvre: classicism and transgression.


Waiting for the train with Wolf forms.

Crossing Chicago Ave.

Installing the vintage YSL clothing and signage in support of the lecture.


Laurent Cotta lecture on Yves Saint Laurent, which we were all invited to attend.

The display at the event, from left, Russian collection hand stamped ensemble, Iconic cape coat, and late 60's couture tweed suit.